INOXPA´s strategy is underpinned by its “two-i" policy, innovation and internationalisation. For the company, this means constant reinvention and the search for emerging markets. Large businesses or SMEs that have remained passive or have not invested in development have already disappeared or are experiencing major problems with keeping their businesses alive. Any company wanting to ensure current and future growth must be fully dedicated to research, development and innovation. It is no longer enough for companies to compete solely on price. Today, in order to achieve sustainable growth, it is essential for companies to observe market demands and anticipate solutions. Being the first to provide solutions to problems which have not yet been detected will generate demand, create a market and allow the company to position itself ahead of the competition.
INOXPA understands this concept and, for this reason, dedicates 4.7% of its annual budget to promoting creativity and investing in innovation. It is acknowledged that the most progressive businesses are also those most willing to confront necessary changes and most capable of withstanding periods of recession. Investment can be channelled as much towards the companies' own research centres as towards establishing signed agreements with research institutes and universities of renowned prestige for the development of company products.
Our investment, therefore, is our constant drive for research and innovation. And, to this end, we employ the best talent in the field. We are committed to achieving major technological advances: more effective solutions at highly competitive costs and with quality as our distinguishing feature. It is only through constant innovation, through the belief that you can always go a little bit further and that solutions can always be improved, that a better future is possible. These are the INOXPA principles.